Fleur Robinson | WAFC Chief Executive | Welcome to Wrexham

Fleur Robinson started her role as Chief Executive Officer at Wrexham AFC in June 2021. She previously held the position of Commercial Director at Burton Albion, working for the Club as they rose through the divisions to spend two years in the EFL Championship.

An accomplished commercial leader with a huge passion for putting football at the heart of the community and making a positive difference to people’s lives, Robinson counts one of the major highlights of her career as becoming a founding trustee of the Burton Albion Community Trust.

She is also proud that the Club was awarded the Family Excellence Award, which recognises “the extraordinary quality of the family experience” for three consecutive years.

During her tenure, Robinson also led the huge transformation of the commercial side of the business. This included the launch of the Club’s corporate hospitality and conference facilities, and initiatives to increase match day attendance and sponsorship opportunities to bring increased funds into the Club.

Robinson’s current role at Wrexham AFC has seen her implement positive change across many areas of the Club, with the recent rebranding of the Club’s community operation further indication of her commitment to making a difference in the local area and beyond. She has also overseen improvements to the Club’s home stadium, recruitment and day-to-day operations, as well as the introduction of the country’s first PowerChair football team.

Robinson is currently elected to the 120-member FA Council and, having been involved in football since the 90s, has seen a great deal of diversification over the years. She has two daughters and a BA (Hons) in Business and Innovation.