Scooter Braun, founder and chairman of Ithaca Holdings LLC. and founder of SB Projects, is one of the entertainment industry’s biggest entrepreneurs and innovators.
Braun leads Ithaca Holdings, a fully integrated holding company with interests across music, tech, film, television, brands and culture that invests in some of the largest management, media and rights companies in the industry. The company has built an elite portfolio of acquisitions and partnerships. These include the acquisition of Scott Borchetta's Big Machine Label Group, the recently launched Mythos Studios with founding chairman of Marvel David Maisel, unscripted content studio GoodStory Entertainment with JD Roth and Atlas Publishing, and partnerships with companies including Jason Owen’s Sandbox Entertainment and Morris Higham Management, as well as musicians Aubrey “Drake” Graham and Adel “Future” Nur. Recently, Ithaca also launched Raised in Space, an investment fund focused on the intersection of music and technology led by former BMG President Zach Katz.
Braun is the founder of SB Projects, a diversified entertainment and media company housed by Ithaca Holdings. Today, Braun has a roster of the top pop culture icons under his management, record label and publishing companies that includes Justin Bieber, Ariana Grande, Demi Lovato, Zac Brown Band, J. Balvin, Ashley Graham and Karlie Kloss.
Braun has broken more new artists than any other music executive in the last decade. He has also expanded both his and SB Projects’ reach by establishing Ithaca Holdings.
SB Projects also houses a film and television production division, which made waves with Braun’s first documentary film Never Say Never. The film remains one of the highest grossing music documentaries in domestic box office history. Braun and SB Projects have since been attached to produce several upcoming projects including FOX 2000’s Untitled K-Pop Film, Chinonye Chukwu’s A Taste of Power, HBO Max’s Anna K, Showtime’s Omniverse, FOX’s Anthem, ABC’s Untitled Selena Quintanilla Television Project, Quibi’s &Music docuseries and FXX’s DAVE. In addition, SB Projects recently signed a multi-year first-look television deal with Amazon Studios to develop scripted and unscripted projects.
SB Projects has several investments under its tech incubator Silent Labs, and Braun personally impacts new verticals through his own investments which include Uber, Spotify, Songza, Casper, Waze, Dropbox, Pinterest, Coupang and Grab.
Braun remains committed to his company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. Braun serves as Chair of the Advisory Board of Pencils of Promise, a non-profit organization that builds schools in developing countries. He is also on the board of Fuck Cancer, an organization focused on prevention and early detection of cancer, which his wife Yael Braun co-founded. Braun, his clients and his companies have – together – granted more wishes for Make-A-Wish than any other organization in the history of the foundation. In 2017, Braun was the music industry’s ‘first-responder’ when he organized the One Love Manchester benefit concert and Hand in Hand: A Benefit for Hurricane Relief telethon within months of one another. In 2018, Braun worked with the founders of March for Our Lives to execute one of the biggest youth-led rallies in U.S. history. Alongside his wife, Braun launched The Yael and Scooter Braun Family Foundation, which invests in movements, organizations and individuals that are changing communities for the better.
Braun lives in Los Angeles with his wife and three children.