James Shin is the Executive Vice President of Film & Television at Scooter Braun’s SB Projects, a diversified entertainment and media company at the intersection of film, television, technology, brands, culture and social good. Shin spearheads all original unscripted and scripted content development and production for film, TV, digital, audio and Broadway.
Shin serves as an executive producer for FX’s critically acclaimed comedy series DAVE, which will premiere its third season in 2023. Under the lead of Shin and Chief Operating Officer Scott Manson, SB Projects continues to grow the film and television offerings. Shin served as co-executive producer for Netflix’s Ariana Grande tour documentary Excuse Me, I Love You, which was the platform’s second most-watched movie upon release. SB Projects also produced YouTube’s Justin Bieber: Seasons whose premiere episode is YouTube’s most-watched debut episode ever and follow-up documentary Justin Bieber: The Next Chapter. They’re also responsible for YouTube’s critically acclaimed four-part docuseries Demi Lovato: Dancing with the Devil and Amazon Studios' The Boy From Medellin with Academy Award®-nominated Matthew Heineman. In audio content, the company recently premiered the “In Good Faith with Chelsea & Judah Smith” podcast with Cadence13 and “Country Shine with Graham Bunn.” SB Projects just announced the pick-up of scripted comedy Neon at Netflix for an eight-episode first season, for which Shin is also an executive producer. The company also renewed a multi-year, first-look television deal with Amazon Studios to develop scripted and unscripted projects and has many projects in active development including Neon Machine from creator Jason Kim, the film Tuna Melt from Eddie Huang starring SZA and Chloe Cherry, Phantom written by Academy Award-nominated Anthony McCarten (Bohemian Rhapsody), an untitled Lady Macbeth musical with Channing Tatum's Free Association for Amazon Studios and an untitled K-Pop film for 20th Century Studios along with a variety of others.
Previously, Shin served as a development executive at TriStar Pictures, where he was responsible for helping develop music-driven films such as action-comedy Baby Driver with Lily James and crime drama Money Monster starring George Clooney and Julia Roberts. Shin also served as an in-house music supervisor at Sony Pictures Television, where he worked on music and soundtracks for critically acclaimed series that included AMC crime drama Breaking Bad, NBC sitcom Community and SHOWTIME period drama Masters of Sex. While at Sony Pictures, he also helped launch the career of American a capella group Pentatonix after they won the third season of The Sing Off on NBC. In 2019, Shin was named one of Variety’s New Leaders. In 2022, he was invited as a featured panelist for "From K-Pop to K-Splosion" at the Milken Institute Global Conference.
Shin began his career in entertainment at the prominent William Morris Agency in New York City working in their music and TV literary departments. Growing up in Chicago, Shin played as a concert soloist on the violin and piano, which continued through high school while attending the highly regarded Phillips Academy Andover. There he performed with the likes of jazz vocalist and conductor Bobby McFerrin and prolific cellist Yo-Yo Ma. Shin holds a Bachelor of Arts from Princeton University. He currently resides in Los Angeles with his wife, Janet and their two children.
